Rolex can save your life!

Okay, it's a case of me piling on, but please! MelroseJewelers.com entered a blog post about how wearing a quality Rolex watch helped Owen Wilson recover from his bout of mental illness.

He was thinking of ending it all, and looked down at his wrist - voila! - there was a Submariner there, and he decided it was all worth it, after all.

To stretch things to create a pitch is often amusing. This is just disturbing.

http://www.melrosejewelers.com/rolex-watch-blog/rolex-quality-and-the-recovery-of-owen-wilson/
(this link is a bit wonky now -- they may have reconsidered)
Here's a sample of what was there (via TheDenverEgotist.com):

It was a dark period in Wilson’s life, and Rolex played a key role in helping Owen regain his bearings and his success…. [Owen Wilson] was seen riding his mountain bike in Santa Monica with the Rolex Submariner on his wrist. Obviously, the quality of a Rolex watch helped Owen realize and appreciate the quality of his own life…

Whatever the hawks of the media choose to write, it is clear that Rolex played a major role in Owen Wilson’s recovery… wearing a Rolex Submariner and attending Rolex Benefits helped Owen Wilson realize his life was valuable and worth living.

The friend who found this link called to complain. After getting nowhere with a sales rep, the rep called back and told him to “f*cking meet him and he would f*cking kick my ass.” (Correction: The threat was in the initial call, the follow-up call was an apology.)

Of course, they also note in an entry that crooks have Rolexes, too.
http://www.melrosejewelers.com/rolex-watch-blog/criminals-with-a-rolex-%E2%80%94-from-bernard-madoff-to-the-common-thief/

Wonder what the agreement Rolex has with its retailers says about stuff like this?