Tuesday, January 13, 2009

Great Job, Great PR

An AP wire story about a job opening is getting great exposure on a national basis today, on CNN.com and in many "weird news" portions of print and web news outlets. Are you interested in "Best Job in the World," with the tourism department of the Australian state of Queensland?

Want details? Collect $150,000 Australian dollars ($100,000 US) for six months of work. Just hang around Hamilton Island while promoting the place on a blog.

You get airfare, accommodations in an oceanfront villa, and go about the work of strolling the beaches, snorkeling, lounging by the pool. Your duties are to document your experiences and post photos and videos weekly on a blog.

They expect thousands of applicants, deadline to apply is Feb. 22, 11 finalists will be flown to the island in May for the final selection process, and the job starts July 1.

This is truly great PR - someone really gets this prize/job, and how many "help wanted" ads do you know of that get international exposure? How much ad space or TV time do you think this $100k "salary" might generate if it was spent on a typical ad or promotional campaign?

You can find the wire story here: http://hosted.ap.org/dynamic/stories/A/AS_AUSTRALIA_WORLDS_BEST_JOB?SITE=TXBEA&SECTION=HOME&TEMPLATE=DEFAULT

You can learn more about the job, and apply, here: www.islandreefjob.com

1 comment:

Marc Littmann said...

Brad,

Good story--just tried to go to the Aussie website for the island job and appears they are still down--too much traffic!

Seeing this awesome opportunity and only 200 applicants out of the hundreds of thousands viewing the site reminds me of a post on Four Hour Work Week's blog about how bigger goals=less competition. The author spoke to a class of Princeton business students and offered them a free plane ticket around the world to anyone in the class who could make personal contact with three A-list celebrities and get at least one to reply to three questions. The resulting response was surprising:

http://www.fourhourworkweek.com/blog/2008/06/19/why-bigger-goals-less-competition-plus-eco-bounty-winners/

Enjoying your blog,

Marc