Yesterday's news featured a story that, because fuel prices have been falling steadily, the airlines will now end the add-on fuel surcharges they had all made into a standard fee on tickets. Sort of.
You'd think that the result would be immediately lower ticket prices. Not so.
They are just rolling the fee into ticket prices, so there is no real change -- you just won't see a fuel surcharge broken out on top of your standard fare.
A nice little trick of language and wording. Deceptive? Perhaps. But, as anyone who has flown in recent months knows, they are not too concerned about that. We're just cattle, after all -- when your very survival as a company is concerned, why bother with little things like whether you are being up front and honest with your customers?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment