08 in PR

Just under three full days left in 2008, and I was thinking about the good and bad in PR during the past year.

Ketchum in Canada helped me out from a great white north perspective: http://tinyurl.com/7oo69q
Lots of apologizing up there last year.
Guidelines if it happens to you:
acknowledge the harm done, take responsibility, include a believable statement of regret, and a commitment to ensure that it doesn't happen again.

And @PRsarahevans on twitter gave me this gem via @radinfo:
http://tinyurl.com/4qrtjm that focuses on the PR blunders of 08.
AIG, Nike, Absolut and Merck and Schering-Plough get well-deserved shout-outs.